Founded in 2000 in California, Electric makes quality products that enhance active lifestyles. Electric strives to offer you ‘Style that performs.' while staying true to classic roots and styles. Electric is a global, premium, sport and lifestyle accessory brand rooted in southern California's rich action sports, music, art and customization cultures. The brand designs and markets sunglasses, snow goggles and helmets, watches, backpacks, luggage and accessories.