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Lulifama

Lourdes “Luli” Hanimian developed a keen interest in swimwear early on. Born in Cuba, Luli and her brother-in-law Augusto Hanimian are the creative forces behind Luli Fama. The designer duo met in 1990 while both working for Augusto’s aunt, a well-known swimsuit designer. Together they gained practical experience in the fashion and swimwear industry. Luli and Augusto first launched a company called Cover Style, a junior swim line. Then in 2003, Luli Fama was born.  From Luli's roots in Cuba and the influences of South Florida, Luli Fama has become known for its universally flattering fit and immaculate designs. Luli Fama incorporates an eclectic mix of vibrant hues and bold prints resulting in a unique signature that is festive yet sophisticated. Luli and Augusto are inspired by a variety of factors, including Luli’s Cuban finesse and Miami upbringing. The cosmopolitan culture and Latin influence in Luli Fama are apparent in the contemporary silhouettes and intense motifs. Luli and Augusto work with artists to create custom designs for all of their prints, making sure that each piece tells a story. Luli Fama is as original as it gets, and this brand understands the importance of consumer needs yet staying true to brand’s philosophy. 

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