This is not your typical footwear company. Sanuk was born from the love of innovation and the relentless quest to spread comfort. Founded in 1997, Jeff Kelly set out to build a backyard brand that was as much about funk as it was function, hip as it was hippy, and hippy as it was heartfelt. Sanuk's founding principals are: Creativity, Innovation and most importantly Fun. In fact Sanuk is the Thai word for Fun. From the beach to the BBQ and beyond, Sanuk exists to make you smile, so pass it on!! Sanuk is best known for its Yoga Mat sandals and the Sidewalk Surfer - the world's first hybrid shoe and sandal. But Sanuk is more than a footwear company - it's a way of life. Life is short, you just can't waste time being serious. And Sanuk is here to help.