The roots or Vuori began with a new perspective to the men's yoga and fitness market. The Founders of Vuori struggled to find men's yoga or performance clothing that fit their lifestyle deeply rooted in the surf industry. They were seeking product that performed exceptionally yet effortlessly aligned with their west coast style. Vuori was born out of a shared passion for yoga, surf, art, music and the active lifestyle of Encinitas, Ca. Based out of an eclectic art studio in Encinitas, Vuori thrives off of their community. Attending daily yoga classes, surfing the many spots in walking distance from the office and running and cycling along the coast inspires the team to connect to their customer and make products for people just like them - healthy, active, conscious and creative.