BloqUV is a leader in sun protective apparel and is designed to fit the lifestyles for people who live active outdoor lifestyles. BloqUV products are unique in design, fit and sun protection technology. With the rapid rise of cases of skin cancer and melanoma, it is paramount to protect your skin from long periods of sun exposure. If you are in the sun longer than 15 minutes, your skin is already being bombarded by harmful rays. BloqUV products offer the latest in UV sun protection with fashionable flare. BloqUV designs products that block 98 percent of the sun’s harmful UV rays, and all fabrics guarantee a minimum of UPF 50. BloqUV items are tested in accordance with American Association of Textile Chemist and Colorists (AATCC) for compliance.